one way to do that is to have a clever line >> schieffer: no one could deliver a line like ronald reagan. >> i will not make age an issue of this campaign. i am not going to exploit for political purposes my opponent's youth and inexperience. (laughing) >> schieffer: with those words reagan turned concern that he had gotten old and doddy on its head. challenger walter mondale said later when i heard that, i knew i had lost. what would you consider successful debate? >> the things that matter the most to the voters, to hell with the candidates and to hell with the moderators and to hell with the handlers and to hell with the pundits, but the things that voters care the most about have been discussed and have been discussed in a way that they can now understand what the differences are. that's what these debates are really all about. >> do ever get sick of each other? >> we adore each other. it's heaven. >> osgood: partners on tv and off. and later, the new season at the movies. ,,,,,,,,,,,, >> osgood: talk about an offer you can't refuse. jim axel rod gives us an early look at some auctio